Ninety seven partners.
Every asset, built and shown.
16,000 operators scraped and scored, worked four times each, turned into a network of gyms and clinics that put a free physician built health check in front of their own members. Below is the plan, the honest arithmetic, and every single thing we produce, shown as it will actually arrive.
Our actual poster. A real wall. A real scan.
Not a stock clip. That is the asset we produce, rendered into the film, on the wall it ends up on.
Four moves, in order.
16,000 operators, ranked by who already pays to get patients.
Gyms, BJJ and CrossFit boxes, TRT and urology clinics, chiropractors, franchise head offices. Scored on live ad spend from the Meta Ad Library, booking and records technology detected on their site, hiring activity, and a free federal endpoint file that says which clinics can actually integrate. Only what scores gets enriched, because at 40 cents a record you do not buy blind.
64,000 dials. Never one and done.
A lead costs 40 cents, a dial costs 19. One attempt reaches 22% of records at $2.70 each. Four attempts reach 63% at $1.87. Working a record we already own always beats buying a new one, so the discipline is four attempts, always.
Clinics get a human. Gyms self serve.
A clinic needs a data agreement, an integration and a clinical conversation, so a person takes that call. A gym needs a kit and a link. Putting a human on every gym call is exactly what made earlier versions of this unaffordable.
They forward one email. That is the entire ask.
Two thirds of signed affiliates never promote anything, and the reason is work, not motivation. So the partner gets printed posters, written emails, social posts and a staff card, all personalised. The only thing left is to press forward.
Our poster, on the counter it ends up on
That is the real asset, not a stand in. Printed, personalised per partner, with the matching card stack beside it.
The lead record.
This is what 40 cents buys. Not a business name and a switchboard. A named decision maker, a verified line, and a reason to believe they will care.
Paid ads live is the strongest single predictor in the set. An operator already spending to acquire patients has the problem and a budget line to think with.
Booking or EMR tech detected gates the entire clinic channel. If they cannot integrate, the best converting partner type is not available and we should not spend a human hour on that call.
The federal endpoint file is free and public and confirms a live data endpoint. Costs nothing, de-risks the slowest part of the programme.
State rule matters because Florida, Washington and Oklahoma have statutes reaching business to business autodialling. Those route to a human, not to Brooke, and the flag is set at scrape time rather than discovered later.
The outreach. Two audiences, two different pitches.
A gym owner is handed something to give away. A clinic director is handed an intake tool. Send either one the other's email and you lose both.
to Dave, Ironside Strength
Dave, quick one.
We are placing a free physician built health check with 50 gyms this quarter. Your members get it at no cost, it is HSA and FSA eligible, and you get 25 annual memberships to hand out however you like.
You do not build anything. We send the posters, the emails and a card for your front desk. You forward one email to your list.
Founding partners keep their rate for life. Twelve of the fifty are gone.
Want the one pager?
Reply no and I will not contact you again.
to Clinical Director, Ironside Hormone
Most first visits start with fifteen minutes of data archaeology. Labs in a portal you cannot reach, a wearable nobody has looked at, and a symptom timeline the patient rebuilds from memory in the room.
Medome Men is an intake tool that arrives before they do. With the patient's consent you get their labs, wearable history and symptom timeline in one structured record, before visit one.
It prescribes nothing and sells nothing clinical. There is a BAA, a real integration, and the patient owns their data.
Worth fifteen minutes to see whether it fits your intake?
Reply no and I will not contact you again.
The only two hours that matter
The owner is alone doing admin before classes. Answer rates go above 30% and owner direct above 70%. This is the window the whole calling motion is built around.
The call.
Brooke's job is not to close. It is to find out whether this deserves a human's time and to book that human. Three outcomes only: booked, disqualified with a reason, or a callback.
Pricing, integration, or multi location.
Any of those three and she transfers live or books a human inside the hour. Those are the conversations that become signatures and she is not the right voice for them.
Never pitch the front desk.
If a receptionist answers, the pitch switches off and the job becomes the owner's name and the best callback window. Pitching a gatekeeper marks the number as telemarketing and burns that location permanently.
6am to 8am is the whole game.
The owner is alone doing admin before classes. Answer rates go above 30% and owner direct above 70%. Mondays underperform everywhere and Friday afternoon is the worst slot to ask for anything.
The SMS sequence that gets them to actually send.
A verbal yes on a call is worth very little. Roughly one in ten agreers ever does anything. Three touches, with the incentive paid on a confirmed send rather than a click, is the cheapest thing in the programme and it moves activation from about 8% to 15%.
medome.link/ironside
Reply STOP to opt out.
The incentive pays on the send, not the click. A click costs the partner nothing and proves nothing. Paying on a confirmed send separates the people who meant it from the people who were being polite on a phone call.
Touch two offers them an exit. Asking to close it off gets a real answer instead of silence, and silence is what kills these programmes. A no in week one beats a maybe in week nine.
Touch three carries a real date. If everyone eventually gets founding status the label is theatre, and owners who have seen a hundred of these clock it instantly.
The last message reports a number back. 34 members opened it. That is what makes a partner send a second time, and whether they ever do is the biggest open question in this whole programme.
The kit. Printed, personalised, posted.
Every partner gets physical material with their own name on it and their own QR. About twelve dollars a partner, and the best money we spend anywhere in the programme, because it removes the work that stops people sending.
Your free health check
Five minutes. Completely private. Built by physicians. HSA and FSA eligible.
to Members
We have partnered with Medome to give every Ironside member a free health check.
Five minutes, completely private, built by physicians. It covers the things most of us never get round to checking.
No cost to you, and HSA and FSA eligible if you want to go further.
First 25 who complete it get a full year free.
Start here: medome.link/ironside
Ironside Strength
Six social posts, written and sized, his QR in frame. Nothing that names a condition, because that is what gets a post throttled.
A front desk card. Four lines his staff can say when a member asks what the poster is. In most gyms the front desk does the actual work, not the owner.
Twenty five printed giveaway codes, so he can hand them out physically. A code in a hand converts better than a code in an email.
A one page explainer for the notice board and a second copy for whoever asks him what he has signed up to.
His login to see activations and his community's aggregate numbers, which is what brings him back in month two.
Where the member lands.
Men's health has the highest watch through and the worst click through of any category, because clicking leaves a trail. A page that asks about erections before it gives anything loses most of what it was sent. So the order is value first, questions later.
actually stand.
Five minutes. Nobody sees this but you. Built by physicians, free for Ironside members.
✓ Reviewed by physicians
✓ HSA and FSA eligible
His gym is named at the top. He was not sent an advert, his gym gave him something. That one line carries most of the trust.
No condition named anywhere. Not testosterone, not erections, not prostate. The hook is curiosity and control, because symptom framing is what both the platform and the man himself reject.
No email before the result. Every field asked for before value is delivered costs a double digit share of what is left. The account comes after he has seen something worth keeping.
Privacy is stated, not implied. Nobody sees this but you, in the second line, because that is the exact objection stopping the tap.
The same check, in the clinician's hands
Worth nine times a gym and nine times slower. A data agreement and an integration before one patient sees anything. Six live inside 90 days.
Pessimistic all the way down.
Every rate below sits under the base case we modelled earlier, and that base case had already been cut by two rounds of adversarial review.
| Stage | Clinics | Gyms and boxes | Total |
|---|---|---|---|
| Records worked | 4,000 | 12,000 | 16,000 |
| Dials at four attempts | 16,000 | 48,000 | 64,000 |
| Reached by a human, 63% | 2,520 | 7,558 | 10,078 |
| Funnel applied | 4% booked · 65% held 25% sign · 35% live |
12% agree 8% activate | |
| Active partners | 6 | 73 + 19 email | 97 |
| Signups per partner | 108 | 18 | |
| Free signups | 648 | 1,619 | 2,267 |
| Paying, today's no card paywall | 18% at $95.00 net | 408 · $38,767 | |
| Paying, with the ladder fixed | 22% at $129.66 net | 499 · $64,669 | |
$25,902 of year one revenue sits in one product change.
Same partners, same dials, same signups. The only difference is asking for the card on day five instead of never, and moving to $19 a month, $49 a quarter, $179 a year with HSA and FSA stated on the paywall. That is why the conversion sprint sits inside this programme rather than being sold as an upsell later. Without it the work barely pays for itself. With it the same work returns nearly twice as much.
Every line, nothing hidden.
| Line | Cost | Confidence |
|---|---|---|
| Labour, 230 hours at $50150 on the partner programme, 80 on the conversion sprint. Clinic closing calls alone are 23 hours. | $11,500 | confirmed |
| Health data feed$2,000 to stand up plus $1,500 a month, cancellable at any time. Shareable with one more health client in the same window. | $6,500 | confirmed |
| Leads, 16,000 enriched records at $0.40 | $6,400 | confirmed |
| Brooke, 64,000 dials at 0.78 min and $0.11 | $5,491 | confirmed |
| Email, portal, kits, A2P, DIDs, recording, e-signThirteen small lines. Even if every one doubled it costs us $2,242. | $2,242 | estimate |
| Total to deliver | $32,133 |
$39,500.
$17.42 per free signup and $79 per paying member. Against $129.66 of year one revenue per member that is 1.64x on the pessimistic case, and above 3x if rates land where our base case had them.
Cancellable, and shareable.
It can be switched off any month, so if month three does not need it that is $1,500 back. And a second health client in the same window halves it. That client has to be non competing on the partner network though, or we burn the gyms.
All of it.
The scored list, the outreach engine, every partner kit, the tracking portal, the landing pages and the fixed paywall. Run it again next quarter without paying for any of it twice.
Alone, on a bench, deciding
Men's health has the best watch through and the worst click through of any category, because clicking leaves a trail. This is the second we are buying.
A free signup is worth $45.96.
Today it is worth $15.49.
Five year lifetime value. Year one is the blended plan mix net of a 7.7% processing and store fee plus a modest consult attach. Every year after that only the annual cohort meaningfully renews, at RevenueCat's measured 44.1% yearly retention, compounding.
| Today's paywallNo card trial, $14.50/mo or $120/yr | Recommended ladderDay 5 card, $19/mo, $49/qtr, $179/yr | |
|---|---|---|
| Year 1 | $92.39 | $131.76 |
| Year 2 | $28.99 | $44.30 |
| Year 3 | $12.78 | $19.54 |
| Year 4 | $5.64 | $8.62 |
| Year 5 | $2.49 | $3.80 |
| Lifetime, per PAYING member | $148 | $209 |
| Lifetime, per FREE SIGNUPPaying member value multiplied by trial to paid: 10.5% today, 22% on the ladder. | $15.49 | $45.96 |
We charge $17.42 a signup.
Against a $45.96 lifetime value that is 2.6 to 1. Against today's $15.49 it is 0.9 to 1, which is under water. Same traffic, same partners, same work. The only thing that moves it is where the card is asked for and what the plans cost.
We cost $79. They are worth $209.
2.6 to 1 over five years, and the payback lands inside year one because the annual plan bills up front. The recurring years are the part that makes this a business rather than a campaign.
Years two to five are borrowed.
They compound one published retention figure and Medome has no subscribers to measure. Year one is solid. If real retention lands at half of RevenueCat's, lifetime value falls to about $169 rather than $209. That is why the contract prices against year one and treats the rest as upside.
Nine approaches modelled. One survived.
Same denominator for all of them, because it is the only fair test: what does one paying member cost. Not a view, not a signup. We built each of these properly, wanted several of them to work, and set them aside when the arithmetic said no.
| Approach | Modelled spend | Payers | $ per payer | Verdict |
|---|---|---|---|---|
| Cold email to consumers200,000 sends. Legal under CAN-SPAM, and it would have put a spam trail on a physician branded product. | $15,000 | 34 | $441 | killed |
| Buy 10,000 app installsThe original brief. 10,000 installs become 2,625 registrations become 189 payers. Returns $17,064 on $50,000. | $50,000 | 189 | $265 | killed |
| Influencer direct audiencesEight creators posting to their own followings. Kept, but for the footage, not the reach. | $17,600 | 97 | $181 | repurposed |
| Newsletter sponsorshipsTwelve dedicated sends into 100,000 subscriber men's health lists. Real and consented, just expensive. | $48,000 | 403 | $119 | parked |
| Paid social retargetingNeeds an audience pool to exist first, so it cannot be the opening move. | $20,000 | 186 | $107 | phase two |
| Clippers at our own $1.00 CPM21 million verified views. Returns 1.09x on today's paywall, which is break even. | $30,000 | 364 | $83 | phase two |
| Podcast host reads25 episodes. Better than most and still expensive. | $18,750 | 288 | $65 | parked |
| Gym chains paid in cashRight idea, wrong payment structure. Folded into the partner programme where it costs nothing up front. | $6,000 | 272 | $22 | absorbed |
| Partner network, scrape and callPost audit, fully costed, 62 hours of real labour included. | $33,926 | 499 | $68 | this is the plan |
Everything else buys attention. This buys access.
Every other route pays for attention and hopes it converts. This one pays for access to an audience somebody else already built, already has permission to contact, and is already trusted by. A gym owner emailing his members is not media, it is a recommendation, and it converts at 22% against 10.5% for cold traffic. Same man, twice the chance of paying, because of who asked him.
Only the winner has been audited twice.
The partner row went through two adversarial review rounds, which roughly quintupled its modelled cost per member from $6.42 to $68. The other eight sit at the standard our partner number was at BEFORE those audits. Put them through the same scrutiny and they all get worse too. The ranking holds. The size of the gap flatters us and we would rather say so.
Halve the budget and you get 50% of the result for 73% of the cost.
This is the question every finance person asks and it deserves an arithmetic answer rather than a sales one.
| Scope | Records | Clinics live | Partners | Payers | Cost | $ per payer |
|---|---|---|---|---|---|---|
| 100%, the programme | 16,000 | 5.7 | 97 | 499 | $33,926 | $68 |
| 75% | 12,000 | 4.3 | 73 | 373 | $29,307 | $79 |
| 50% | 8,000 | 2.9 | 49 | 251 | $24,730 | $98 |
| 25% | 4,000 | 1.4 | 25 | 126 | $20,111 | $160 |
$14,442 of it does not shrink.
The data feed, the scrape build, the call scripts, the kit design, the portal, the deliverability setup and the conversion sprint cost the same whether we work 16,000 records or 4,000. At full scope that fixed block is 43% of cost. At a quarter scope it is 72%. You would be buying overhead instead of outcomes.
Clinics are rare and they carry the value.
Six live clinics come out of 4,000 clinic records. Quarter that and you get 1.4, which rounds to one, and one clinic can fall over for reasons that have nothing to do with us. A clinic is worth roughly nine gyms, so losing clinics is exactly where the revenue disappears.
The sales cycle does not compress.
Ninety days is already tight for a channel that needs a data agreement and an integration before one patient sees anything. Fewer conversations in the same window does not mean the same conversion at lower volume. It means fewer at bats inside a fixed calendar, and the clinics that would have closed in week ten never get started.
The pilot is $14,500.
It gets you a fifth of the result.
We will absolutely run it, and we would rather you bought it than nothing. But it is not a smaller version of the programme, it is a different and much weaker thing, and here is exactly why.
| One month pilot | Full ninety days | Difference | |
|---|---|---|---|
| Price | $14,500 | $39,500 | 2.7x less money |
| Records worked | 4,600 | 16,000 | 3.5x fewer |
| Active partners | 28 | 97 | 3.5x fewer |
| Clinics live | 0.3, which means none | 5.7 | the whole channel |
| Paying members | 118 | 499 | 4.2x fewer |
| Cost per paying member | $123 | $79 | 56% worse |
Pay 37% of the price and receive 24% of the paying members. That is the trade, stated plainly, and it gets worse the smaller you go.
Zero clinics. Not few. None.
A clinic needs a data agreement and an integration before one patient sees anything, six to ten weeks on its own. Four weeks of outreach models 0.3 live. Clinics are worth nine gyms each and they are 41% of the full programme's revenue, so the pilot is all gyms by construction.
Six weeks elapsed to deliver four.
Weeks one and two are build, identical in both versions, with zero outreach. Weeks three to six are live. Then it reports, while week five partners have not sent yet and week six senders have not converted a trial, because a trial takes seven days. You would be judging the engine on its worst month.
Same scrape, same scripts, same portal.
Everything gets built once whether it runs four weeks or twelve. That fixed block is a manageable share of a ninety day programme and a punishing share of a one month one. It is the single biggest reason the per member cost jumps from $79 to $123.
Our margin on the pilot is $2,344. Sixteen percent, on purpose.
It is the honest way in. $14,500 is a decision one person makes this week, and if the send rate and the click rate come back where we modelled them, the ninety days stops being a forecast and becomes arithmetic off real numbers. The pilot is not where we make money. It is where we earn the right to the full programme. What it cannot do is tell you anything about clinics, and nobody should conclude anything about that channel from it.
$39,500, of which $33,926 is hard cost and paid work.
$5,574. Fourteen percent.
That is not an agency markup, it is a partnership rate. The feed, the leads, the dials, the kits and the tooling pass through at what they cost us. The labour is 230 hours at $50, which is what the people doing the work are paid. We are taking fourteen points to carry the delivery risk and to be the ones answering for it in week six.
We want the second contract, not the first one.
Everything built here is reusable: the scored list, the outreach engine, the kit templates, the portal and the fixed paywall. If this works, the next ninety days costs a fraction of this one because the buildout is already paid for. Taking a fat margin on the first engagement is how you never get to the second.
Seventeen review passes.
Here is who said what, and when.
To be exact about what these are: specialist review seats, each briefed with the full model and a specific remit, run independently so none could see the others. They are modelled expert reviews, not consultants we retained, and we would rather say that than dress it up. The published data underneath is cited separately so you can check it.
"The single thing most likely to kill this plan, and it is not iOS: the product has zero social proof. Employer and clinic buyers will ask who is already on this, and influencers will not attach their name to a ghost."
"Real benchmarks for organic clipper content into a link in bio, across every campaign I have reviewed, in any vertical, blended: 0.05 to 0.15%. Viral clips spike to 1%, but blended across a real cohort you land under 0.15% almost every time."
"I have run neutral health at 0.9 to 1.6% link CTR on the same creator footage format. Men's health specifically, TRT, ED, low T, I have seen 0.12 to 0.35%. Four to eight times worse, because clicking leaves a trail."
"210 signups from a 1,200 patient base, 17.5% of the entire panel, is fantasy. And there is a structural conflict nobody flagged: these are already TRT patients being actively treated. The clinic has zero incentive to push a competing app."
"A bounty for pushing an app to my list is me renting my patient relationship to a vendor with no clinical upside. This is different. I am not promoting an app, I am adopting an intake tool. One is a marketing favour, the other is infrastructure."
"The clipper click rate already incorporates the influencer content improvement, so those signups are already in the clipper line. The clipper return banks the uplift without bearing the cost, while the influencer line separately claims credit for the same signups. That is the double counting."
"35% is not a number anyone who has run a partner activation programme has ever seen. It is what you get when you assume a verbal yes behaves like a signed contract. Round one already told you that lesson. You moved the same optimism one stage over."
"Deliverables defined as inputs, not outcomes. Floor case is the contracted number. Agency is not responsible for what a partner's list does after the partner sends to it."
Where every borrowed number came from.
| What we used | Value | Source |
|---|---|---|
| Clip rate we plan against | $1.00 per 1,000 views | Our own, the rate we quoted a live client for 2M views per $2,000 |
| Blended CAC on a comparable engine | $26 | Our own, measured on a prior lead engine versus $200 to $600 on paid ads |
| No card trial to paid | 10 to 15% | RevenueCat, State of Subscription Apps. Card required converts 30 to 50% |
| Annual share of category revenue | 68% | RevenueCat, Health and Fitness |
| Yearly plan 12 month retention | 44.1% | RevenueCat, down from 47.1% the prior period |
| Cost per trial, subscription apps | $20 to $40 | Airbridge subscription app UA metrics |
| Category median subscription price | $9.70/month | Adapty in app benchmarks |
| Affiliates who never produce a click | 60 to 70% | PartnerStack State of Partnerships, Impact, Rakuten |
| Cold B2B reply rate | 1 to 9% | Woodpecker, Reply.io, Lemlist aggregate campaign data |
| Wellness programme participation | Median 20 to 25% | Published US corporate wellness benchmarks |
| Gmail bulk sender ceiling | 0.3%, target 0.1% | Google and Yahoo requirements, hard rejection since Nov 2025 |
| AI voice under the TCPA | $500 to $1,500 per call | FCC Declaratory Ruling, 8 Feb 2024 |
| Signups per partner type | 5 to 200 | No source except one clinic owner, n=1. The pilot measures it |
| Subscriber lifetime | 5.5 months | No source. Our assumption. Medome has no subscribers to measure |
And the campaigns the mechanics come from
The highlighted row is the one we are actually running. Section 17 takes it apart properly.
| Precedent | The number | What we take |
|---|---|---|
| Adin Ross clipper programmeOne creator, one brief, an open bounty. No agency in the middle. | 520 clippers · 11,000 clips · 430M views | Creator supply is never the constraint. Our plan needs 700 clips, a rounding error against this |
| Vyro, MrBeast and ViewStats | $3 per 1,000 views, $1,000 per clip cap | The template for per clip caps and fast payouts |
| Whop, the platform behind itTether led the round in Feb 2026, after a Bain Series B at $800M in 2024. | $200M raised at $1.6B | The rails are durable, not a fad. Also our likely bounty platform if clippers switch on |
| ClassPass early studio partnershipsAnchor studios first with generous terms, then tier 2 and 3 follow. $200k/mo to $10M/mo in two years. | 5 to 15% of an active roster on an owner endorsed push | The playbook we are running. See section 17. |
| Ramp with a 7 hour livestream | 5 cameras, built for clips | Why we hire creators for footage, not reach |
| Function HealthCut price after Superpower undercut them, which tells you the category is competing on price already. | $365/yr, cut from $499 | Price anchor. It is why $179 reads as reasonable rather than expensive |
| Superpower | $199/yr | The competitor that forced that cut |
| John Summit, Lights Go Out | $1,050 into 32.4M views | We deliberately do NOT plan to this. $0.03 CPM, 30x below the norm. Upside tail only |
| GoodRx FTC actionFirst enforcement under the amended Health Breach Notification Rule. | $1.5M penalty | The consent rule: the violation was not sharing data, it was saying one thing and doing another. Say exactly what you do, then do exactly that |
Partner distribution is not our idea.
It is a $2 billion playbook.
Everything above describes one specific model: put a consumer health product in front of members through the operators who already own the relationship. Two companies proved it at scale and one of them wrote the playbook for the first hundred partners, which is exactly the phase we are in.
| Partner network | 50,000 to 55,000 gyms, studios, trainers and apps |
| Corporate customers | 15,000, including 10,000+ employers |
| How partners get paid | Monthly, per check in, terms set in contract |
| Structure | B2B2C. The employer or operator holds the relationship, the platform holds the product |
"They would court the best studios by offering more generous rates and sign up bonuses worth thousands to get exclusivity. Once top studios were on board, it was often easier to convince tier 2 and tier 3 studios to follow."
What we are doing differently: we are not buying exclusivity and we are not paying sign up bonuses. Our version of the anchor incentive is Founding Partner status, free access for the owner and all staff, and 25 memberships to give away. Same psychology, no cash out the door, because a $120 a year product cannot fund what a fitness marketplace could.
The first ten partners get treated completely differently from the next ninety.
ClassPass's lesson is that partner acquisition is not linear, it is social. The eleventh gym is easier than the first because you can name the first ten. So weeks one to four are not a volume push, they are a hunt for anchors: the best known box in each metro, the clinic with the biggest panel, the franchise with the most locations. We overspend attention on those and then the outreach email stops saying "we are placing this with 50 gyms" and starts saying "we are already in with these three near you", which is a different email entirely.
Same shape, same psychology.
An operator with an existing member relationship, a product that costs them nothing to offer, a per outcome payment, and a network that gets easier to build as it grows. Every structural element of Wellhub and early ClassPass is present here.
They had a marketplace. We have a referral.
ClassPass sent paying customers into a studio's empty capacity, so the studio made money from day one and had a hard commercial reason to stay. We are asking a gym to hand something free to its members for a modest commission. That is a weaker hook, which is exactly why the incentive stack leans on status, staff access and giveaways instead of cash, and why we model a 35% send rate rather than assuming enthusiasm.
The floor, not the forecast.
60 active partners.
Active means their tracking link recorded a click and a timestamped confirmed send. A verbal yes on a phone call is not active and never counts. Signups and paying members are labelled illustrative in the agreement, because we do not control what a partner's list does once they send to it.
40 / 30 / 30.
Kickoff, the week six checkpoint, the final report. Each tranche tied to an input milestone and independently earned. A disappointing month three costs the final tranche rather than the whole engagement, and week six is a documented moment to course correct together.
This is a harvest until proven otherwise.
Nobody has shown a partner sends twice. Treat 2,267 signups as a one time harvest across 97 lists. For clinics it is starker: most of their contribution is draining an existing panel once, and the recurring trickle after that is roughly 15 a month and decays without management.
Our own forecast, cut twice.
Two adversarial rounds. The first found our labour estimate was a third of the real job and that we were quietly selling signed as active. The second found our gym activation overstated threefold and a clinic number that came from one owner's recollection. Every figure here is what survived.
$39,500. Ninety days.
Sixty partners contracted, ninety seven modelled.
Everything on this page is built and handed over. The scored list, the outreach engine, the partner kits, the tracking portal, the landing pages and the fixed paywall, all yours to keep and run again.
Say go and week one starts Monday. Say no and you keep every number on this page.